Wenlock Spring at the Unitas trade show

Connect 26, the Unitas trade show, gave Wenlock Spring a valuable opportunity to reconnect with wholesaler partners, strengthen relationships and discuss growth across hospitality, travel, education and other important sectors.

Connect 26, the Unitas trade show, offered Wenlock Spring a valuable opportunity to reconnect with delivered wholesaler partners and spend time face-to-face with the people who play such an important role across the route to market.

Taking part in the show gave the team time for practical conversations with partners from across several sectors. Those discussions reinforced the importance of collaboration and consistency when delivering quality, service and category growth.

In a busy trading environment, direct contact remains valuable. It creates space for clearer conversations, shared thinking and a stronger understanding of what customers need from the water category.

As an award-winning brand available exclusively through delivered food and drinks wholesalers, Wenlock Spring continues to take a clear and focused approach to supporting the hospitality and travel sectors.

Connect 26 was a strong reminder of the value of that wholesale network and the role strong partnerships play in helping brands and wholesalers grow together.

The breadth of the Wenlock Spring range also creates opportunities across a variety of settings. The premium glass bottle range is well suited to fine dining, hotels and the wider on-trade, where presentation and guest experience matter.

Alongside this, the PET range offers a practical option for education, care and on-the-go consumption. The canned format adds a convenient choice for travel and leisure settings, where format flexibility is important.

For wholesaler partners, Wenlock Spring’s range supports a more tailored approach across different sectors and customer requirements.

Whether the priority is premiumisation, broader distribution or strengthening a water category, Wenlock Spring works closely with partners to provide support that reflects their objectives rather than a one-size-fits-all approach.

More than anything, Connect 26 highlighted the value of staying close to partners and continuing to build relationships over time. The event created space for useful conversations and stronger alignment on what customers need from the category.

For Wenlock Spring, it was a positive and productive show. It reinforced the strength of existing partnerships and created further momentum for future work with delivered wholesaler partners.

Learn more about the formats available across the Our Range page.