Santa visits Swallow Drinks for 'The ONLY One for the Road'

Santa joined the Swallow Wholesale Drinks Solutions team in Birmingham to help launch 'The ONLY One for the Road'. Our Christmas campaign encourages hospitality venues to make everyone feel included, from designated drivers to guests choosing an alcohol-free drink, with complimentary posters, table cards and coasters available to help share the message.

Santa has joined the team at Swallow Wholesale Drinks Solutions in Birmingham to help launch our Christmas campaign, 'The ONLY One for the Road'. The festive visit brought a simple message to the wholesaler: everyone should feel part of the celebrations, whatever they choose to drink.

Our campaign encourages pubs, bars, restaurants and hotels to make designated drivers, people cutting back on alcohol and those who simply prefer an alcohol-free drink feel just as welcome as anyone else.

With Christmas parties, family meals and festive gatherings approaching, we are highlighting the choice available, from alcohol-free beer, wine and spirits to mocktails and premium bottled water. Making these options easy to find and serving them with the same care as any other drink can help guests enjoy the occasion.

The visit also highlighted the role of local wholesalers such as Swallow Drinks in helping hospitality businesses offer a wider choice. By supporting the campaign, the Swallow team is helping share its message across Birmingham and the West Midlands.

Craig Land, Sales/Purchase Manager at Swallow Wholesale Drinks Solutions, said:

“It was fantastic to welcome Santa to Swallow Drinks to help launch Wenlock Spring's 'The ONLY One for the Road' Christmas campaign.

“Christmas is a time for celebrating with family, friends and colleagues, and it's important that everyone feels included, particularly those who are driving or choosing not to drink alcohol.

“We're delighted to support such a positive campaign and help spread the message across Birmingham and the West Midlands.”

Matthew Orme, Director at Wenlock Spring, said:

“Christmas is a wonderful time for bringing people together, and everyone deserves to feel part of the celebration, whatever they choose to drink.

“Being the designated driver or choosing not to drink alcohol shouldn't mean missing out on the occasion. A chilled bottle of still or sparkling water, served in a lovely glass, can feel every bit as special as any other drink.

“Through 'The ONLY One for the Road', we want to remind people that celebrating Christmas isn't about what's in your glass, but who you're sharing the occasion with.”

To help venues share the message with their guests, we are providing complimentary Christmas posters, table cards and coasters for pubs, bars, restaurants and hotels to display throughout the season.

For more information about 'The ONLY One for the Road', or to request campaign materials for your venue, email drinkwater@wenlockspring.co.uk.